A new
perspective.
Branded By SB explores transformation through upcycled materials, turning overlooked garments into statement streetwear accessories.
The collection focuses on reworking caps and ties — challenging their traditional use and repositioning them within a modern fashion context.
Drawing inspiration from London streetwear culture and sustainable design, the project combines elements of classic menswear with contemporary unisex styling. The use of reclaimed fabrics reflects a shift away from fast fashion, instead emphasising individuality and conscious production.
What we
stand on.
Sustainability
Upcycling is more than a trend — it is a conscious decision to reduce waste and give new life to discarded materials.
One-Off Design
No second copy. Each piece tells the story of what it once was, now reborn.
Heritage × Street
Classic menswear codes — the tie, the cap — repositioned for contemporary unisex styling.
Made by Hand
Cut, sewn, embellished and finished in London. The craft is the product.
Structuremeets self.
Where structure meets self-expression, the tie becomes more than an accessory — it's a symbol of transformation. Fashion doesn't have to be new to feel fresh; it just needs vision.
Work With Us